On this page you can get a detailed analysis of a word or phrase, produced by the best artificial intelligence technology to date:
[,sɔftmə'ʃi:n]
общая лексика
"Софт машин" (известный ансамбль поп-музыкантов [pop musicians])
по одноимённому роману У.Берроуза [William Burroughs, р. 1914]
общая лексика
"мягкий" перенос
в текстовых процессорах - условный перенос, который печатается когда разделяемые им слоги попадают на конец строки
антоним
In advertising, a soft sell is an advertisement or campaign that uses a more subtle, casual, or friendly sales message. This approach is the opposite of a hard sell.
Theorists have examined the value of repetition for soft sell versus hard sell messages, in order to determine their relative efficacy. Frank Kardes and others have concluded that a soft sell, with an implied conclusion rather than an overt hard sell, can often be more persuasive. Soft sell is also less likely to be irritating to consumers.